|(FLOTUS and Beyoncé wear her designs.)|
Fresh off of CFDA Productions Americans in Paris and the Fashion Fund, Tanya Taylor is a rising star on the fashion scene, whose designs have regularly been sported on A-list celebrities and fashion mavens. But despite the prestige of her eponymous brand, Tanya's line is relatively new compared to many of her competitors. "I saw an opportunity in the market for a brand with a female designer’s point of view that was expressive [and] approachable. I wanted to learn everything about the roles within a fashion business while also discovering and challenging my creative vision," Tanya told Couturesque exclusively. "After four months of market research and creative exploration, I started my business in August 2011, motivated to understand how art and business interacted in New York City’s fashion landscape."
Things weren't easy at the onset however, and Tanya faced many barriers. "The most important change I have made in the past year is to be fearless and look to people who have specialized knowledge and experience. It is imperative for me to surround myself with industry leaders who are able to advise, mentor and help position my success," she tells us. "It certainly isn’t as glamorous as it may appear. I spend countless late nights and weekends at the office. Being an emerging designer requires constant dedication to your craft and passion."
What Tanya is most insistent about though, is that young designers learn to ask for and seek help. "At the beginning of my career, I struggled with knowing how to ask for help and [this] was a barrier for growth," says Tanya. "The single most important thing that I have learned during my career is if you need help, ask for it."
You can read our full interview with Tanya Taylor here.
ABOUT THE AUTHOR
WHO: Tia, Editor at Couturesque magazine
OBSESSED WITH: Leather culottes
CAN BE FOUND AT: @tia.elisabeth