The Balmain x H&M Campaign Is Here

Dudley O'Shaughnessy, Gigi Hadid, Olivier Rousteing, Kendall Jenner and Jourdan Dunn wearing Balmain x H&M at the launch event on October 20, 2015 in New York City.
Kendall Jenner + Olivier Rousteing + dance-off.
Image by Matteo Prandoni/BFA.com for H&M, c/o H&M

There's only a week left until H&M launches their latest designer collaboration, this time with Parisian fashion house Balmain. Today, we finally got a look at the collection in action with the release of the full campaign video, which stars Kendall Jenner and (the man himself) Olivier Rousteing, in a super cyber-subway dance battle? See for yourself below and get ready for the collection to hit stores and online on November 5th.


ABOUT THE AUTHOR
WHO: Tia Elisabeth Glista, Editor at Couturesque magazine
WHERE: Toronto
OBSESSED WITH: Leather gillets
Listening to: You're the Best - Wet
CAN BE FOUND AT: @tia.elisabeth

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief