How to Flat Lay 101

Your humorous guide to winning at Instagram.
Image: @margaret__zhang
  • Step 1: Don’t overcrowd. In this world, with our insatiable media appetite, where Miley Cyrus and Kimmy K are crowding Instagram feeds everywhere, no-one has the time to try and comprehend some visually overwhelming mess. Choose 2-3 main pieces that you would like to be prominent in your flat lay and then fill the rest of the space with complementary knick-knacks. Your smashed iPhone, dust-bunnies, a half-eaten sandwich, whatever you can find!
  • Step 2: Experiment! You might have spent hours prepping that flat lay, only to get behind the camera and realize it’s the least-cohesive jumble of items that world has ever seen. Move stuff around, re-fold your clothes, shuffle those shoes elsewhere, try and assemble in a place with more natural sunlight. Having more photos to choose from at the end of the day will be better than taking one photo and realising that you are no Annie Leibovitz, and that call from Vogue will never come :(
  • Step 3: Understand the logistics of an Instagram photo. They’re square. I refuse to even contemplate this encroachment of rectangles to my world of pure, identically-sided quadrangles. Accept the square. Be one with the square. Make sure your flat lay falls within the lines of this square. Be at peace with the world.  
  • Step 5: Theme it. Your #ootd should not be confused with your #ootn or, god forbid, your #pictureoftheday! Choose and theme are ride it to the bitter end. No distractions. No remorse.

WHO: Alex, Pop Culture/Lifestyle Contributor at Couturesuqe magazine
OBSESSED WITH: Triple denim
LISTENING TO: (I know when that) Hotline Bling
CAN BE FOUND AT: @anestofpigs

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief