To Print or Not to Print

Indie publications are punching back.

Image: @porcelaintear on Instagram

Print you say? What’s print? Wait….you’re telling me magazines come in physical form? Woah.

I’m just kidding with you, I already knew that, however it’s no secret that print magazines as we know them may be slowly dying; but what does this mean for the editorial universe?

With the absolute explosion in technological and digital innovation in the last 10 years, more and more magazines have been venturing into the online world to offer e-versions of themselves, as well as the emergence of solely online publications (hey, that's us!) These days you’re more likely to see someone reading a feature on their phone or tablet than on a physical magazine, so does this mean the end is nigh for editorial print?

A hot topic in the press this month has been the shutdown of Lucky Magazine; once one of the most popular and bestselling fashion magazines out there (at its peak it had around 1.1 million subscribers) the magazine closed shop at the beginning of this month. Lucky simply couldn’t keep up with its competitors and started falling behind first in print, and then both online and on social media, which severely affected sales and relevance. Nothing could save the magazine - not Condé Nast (who unloaded the mag onto Beachmint), not the power of Eva Chen, nothing. In order to keep the Lucky brand going, the site has been transformed into an e-commerce site, but time will only tell if that venture is successful; as it stands Lucky Magazine is no more.

Digital media and publications are rising fast, and with the success of the blog-o-sphere, is online the future of editorial? It’s easy and affordable for anyone to just start up a blog or website and start writing, and if something goes viral, the viewership potential is infinite. Writing an article for say, a print edition of Vogue, is likely to be read by significantly fewer people than the most popular digital articles; there are more people surfing the web every minute than have ever bought a copy of Vogue - is it even possible to compete with that?

In my opinion, I don’t think the novelty of print magazines are going anywhere, anytime soon; there is just something about buying a magazine that feels so satisfying. Print has become somewhat of an art form as of late. So many young creatives are turning to zines as a way to express oneself, showcase artistry, and to create something cool that they can give to people. In fact, I think our generation will actually be the one to revive print media - take young entrepreneurs like Tavi Gevinson and Danielle Suzanne, for example. And so even if magazines are going down more of a portfolio-esque route, there is still a real commercial market for them; having physical copies of photoshoots is, I find, far more engaging than just looking at them on a screen. 

And when it comes down to it – people are always going to want to something to decorate their cork board at university with, and so on that basis alone, magazines are here for the long haul!

WHO: Xenia, Managing Fashion Editor at Couturesque magazine
WHERE: London
OBSESSED WITH: Fluffy jackets
CAN BE FOUND AT: @xeniatheklein

No comments:

Post a Comment

What do you think of this article?


I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief