& Other Stories Gets Real About Diversity

& Other Stories' new lingerie line for A/W15 features a campaign that highlights women's real bodies - scars, tattoos, armpit hair... the real deal.
Their A/W15 lingerie line celebrates real women.
Imagery: Hedvig Jenning,  c/o & Other Stories
Fresh off a campaign produced entirely by an all trans team, H&M subsidiary & Other Stories has released a "feminine lingerie" line for Autumn/Winter 2015 that celebrates women who are comfortable in their own skin.  In a campaign that features a yogi, a cellist, and a copywriter, they're sounding off on the importance of representing a diverse spectrum of "age, ethnicity, and personality" in their brand imagery.  What's more?  The products in the range allign with the colour palette of their Ready-to-Wear collection, so that you can match your underwear to your outfit.  Get it, girl.
Browse the entire campaign, shot by Hedvig Jenning, and get ready to shop your favourite pieces on their site.


WHO: Tia Elisabeth Glista, Editor at Couturesque magazine
WHERE: Toronto
CAN BE FOUND AT: @tia.elisabeth

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief