7 Lessons From Pandora Sykes

From our exclusive interview.
Image: pandorasykes.com

A few months back, I had the chance to get acquainted with fashion's newest it-girl, London fashion editor and blogger Pandora Sykes.  A fixture on just about every street style blog and famous for her constant wit, it's no wonder everyone's clamoring to get a piece of her.  I interviewed Pandora about all things fashion-related, and she also treated us to some damn good career advice while she was at it

  • 1. Get Out There: 
    Before landing her current gig as Fashion Features Editor for the Sunday Times Style, Pandora got her start freelancing for publications like Spectator, Company, and Cosmo.  Rewind before that, and she was interning at InStyle and GQ.  Experience helped her develop her voice and learn from different editors.

  • 2. Keep It Real:
    Kindness and generosity of spirit is key," Pandora says.  In such a fast-paced industry, it is important to be genuine!
  • 3. Perspective:
    Writing for a newspaper or glossy isn't just about your personal taste, it's about creating something relatable for a whole bevy of readers.  Pandora tries to making a point of speaking to as many women as possible, because "
    fashion isn't just about teenagers [or] trends, it's about every woman."

  • 4. The Essentials:
    Three things she's never without?
    "A pen, MAC Cosmetics concealer in NW20, and a great pair of shoes."

  • 5. Bones of a Story:
    How do you write a leading fashion story for a national publication? "
    Have a beginning, a middle, and an end. Don't just talk about a trend, but how a woman could wear it, how it may translate emotionally and socially (in culture), and stay true to your argument in an intelligent and grammatically accurate way!"  And Bob's you're uncle.

  • 6. Blog About It:
    Having a blog is another way that Pandora found success in the fashion world (and another chance for us to experience her magnificent writing). "
    It's a good portfolio for future employers; they can see your writing and aesthetic immediately," she told us.

  • 7. All That Jazz:
    Find out what else she told us in the full interview over here.

WHO: Tia, Editor at Couturesque magazine
WHERE: Toronto
OBSESSED WITH: Made in the A.M.
CAN BE FOUND AT: @tia.elisabeth

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief