Rihanna Is Taking Puma to NYFW

British singer, artist, and it-girl FKA twigs has dropped an online store full of the coolest music merch around.
Bid on the chance to be there IRL.
Image: @saundersstudio

Since taking over as the first Creative Director of Puma last year, Rihanna has generated heaps of buzz around the activewear brand.  Now, she's taking them even further, with the news that Rihanna's AW16 line for Puma will debut at New York Fashion Week in February.  The news dropped quietly yesterday when RiRi launched an auction on Paddle8 to support the Clara Lionel Foundation, which included a Front Row experience at the showBidding starts at $15,000 and the winner will receive a business-class flight to New York, a front row seat, a pre-show styling experience, one of EVERY piece in the collection, signed creepers, and signed campaign artwork.  Somebody hold us.

Catch a glimpse at what else Rihanna has been working on for Puma with their mega-hit Fenty creeper, featuring Travis Scott.


 

ABOUT THE AUTHOR
WHO: Tia Elisabeth Glista, Editor at Couturesque magazine
WHERE: Toronto
OBSESSED WITH: Red patent boots
CAN BE FOUND AT: @tia.elisabeth

No comments:

Post a Comment

What do you think of this article?



  
  



I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief