Fashion Blogging: What Not To Do

Street Style photographers by Amanda Lin for Couturesque at NYFW SS16.
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Image: Amanda Lin for Couturesque at New York Fashion Week

1. Don’t get lost 
Keep it simple. Find your niche. Stick to that. Don’t try to be everything all at once. Stay true to yourself and don’t feel obliged to post some exotic kale-and-freshly-cut-grass smoothie recipe because that’s what “every other blogger is doing.” Who cares?! Smoothies are gross, anyways. Gimme a milkshake any day.

2. Don’t be shy
You have a blog, you’re happy with the layout, you’re proud of your posts. Now is not the time to hide. You have to advertise! Social media is there for a reason and that reason is not to send Harry Styles strange/sexually explicit tweets. Tumblr, Twitter... hell, even Google+! (I’m joking. Who, on this here planet Earth, uses Google+? NO ONE.) Mobilize those Facebook friends! Hustle them over to your check out your work. This is also where mothers usually come in handy. Over 80% of my profile picture likes are from mum’s friends and you don’t hear me complaining.

3. Don’t leave your fans hanging 
Please do not post once a month (if that) and expect to amass a loyal following. Unless you’re Paris Hilton and you're sharing your coveted DJ tips (wherein you need an entire month to polish those pearls of wisdom), please post regularly. Once a week, at least. We’re an insatiable generation and we need instant gratification.

4. Don’t run out of steam 
Think ‘quality over quantity’. Take, for instance, Paris’ singing career. She only had one album but boy oh boy that thing is perfect from start to finish. Take a moment and listen to Stars Are Blind. You deserve it.

5. Don’t get disheartened 
Fame and fortune don't come overnight, my friends. You probably won’t generate an audience of thousands after one week of posting. These things take time. That, and patience, self-sacrifice, sweat, tears, chocolate, repetitive strain injury, and more sweat. Remember, this blog is your space – your utopia, of sorts. Be passionate and create something you’re proud of. That’s the most important thing. #deep    

WHO: Alex, Pop Culture/Lifestyle Contributor at Couturesque magazine
WHERE: Windy Leeds 
OBSESSED WITH: Quadruple denim
LISTENING TO: Cage The Elephant
CAN BE FOUND AT: @anestofpig

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief