10 Questions with Stacey Hendrickson

Designer and model scout.

All Images c/o @staceyhendrickson

Stacey Hendrickson is one of those incredible people who does it all.  And by 'it all', we mean running a business, designing dreamy clothes, directing shoots, and managing a modelling agency.  Stuff that every other 23 year-old is doing, right?  We caught up with the inspiring Australian #girlboss to ask her 10 essential questions.

What do you do and how did you get started?
I own the brand casper+pearl and AZALEA Models in Adelaide. I created the brand in 2011 at the fashion markets and its grown quite a lot since then; we've been stocked at The Iconic, Peppermayo, Urban Outfitters, and NastyGal. My mum and I started AZALEA in 2013 because I was finding quite a lot of girls and had nowhere to really send them, however I was using them for the brand. We have girls signed with IMG Worldwide, Vivien's Models, and London Management. 

What are you currently working on?
Always working on something! Right now I’m designing prints for September/October for casper+pearl, and setting up test shoots for some of our new faces!

How do you stay motivated?
The thought of success.

What's the first thing you do when you wake up in the morning?
Check Instagram.


c/o Stacey Hendrickson

What store do you never leave without buying at least one thing?
I'm a sucker for Opshops, and Azalia Boutique 

Go-to outfit?
White Converse, grey oversized tee, leather shorts, and a backpack.

Trend that never dies?  
Anything 90s.

Where do you see the fashion industry headed in 10 years?
I have absolutely no idea... the world and technology is moving so quickly!
Proudest moment?
Showing at MBFWA in Sydney last year in the New Gen show.

What advice would you give to your 17 year old self?
Do exactly what you're dreaming of doing and don’t listen to the people telling you that you shouldn’t.  

Keep up with Stacey on Instagram, then check out what New York vintage buyer, model, and consultant Ceilidh Joy has to say about life as a multi-hyphenate millennial. 

WHO: Tia, Editor in Chief at Couturesque magazine
WHERE: Toronto
OBSESSED WITH: Stella McCartney AW16 (review here)
Listening to: Good to Love - FKA twigs
CAN BE FOUND AT: @tia.elisabeth

No comments:

Post a Comment

What do you think of this article?


I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief