Zara Launches An "Ungendered" Collection

We have really mixed feelings.

 
Genderless clothing is about to enter a whole new level of recognition. Last week, Zara launched a new line called "Ungendered," consisting of unisex everyday basics: t-shirts, jeans, sweatshirts, tanks, and sneakers. This minimalist collection was released under their affordable TRF line, meaning that all 16 items are priced under $50.

The line is certainly accessible and takes us a step closer to creating a more accepting world, specifically with regards to non-cisgendered individuals, but is it really gender-neutral? Huffington Post Canada argues that even though the clothes follow a non-gender specific structure, most of the pieces are still typical “menswear” items that are often still acceptably worn by females, and it excludes those garments that are traditionally referred to as “womenswear” (ex. skirts and dresses). Additionally, despite the aims of the collection to break down these typical barriers, the campaign still features binary models.

Nevertheless, we think that the retailer has made a huge step forward.  Zara is one of the world’s largest mainstream fashion retailers (and one of the wealthiest retail businesses in history), so their message will be communicated to a vast global audience, including cultures where gender binaries might be of less concern.  It also shows progress in Zara's ethical business model - after years of being known for environmental and discriminatory corporate controversies, a move towards recognizing equity in their merchandising model is definitely worthwhile progress.



ABOUT THE AUTHOR
WHO: Ian Cavazos, News Editor at Couturesque magazine
WHERE: Monterrey, Mexico
OBSESSED WITH: Givenchy Fall 2016
CAN BE FOUND AT:  @iancavazos


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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief