What Does a Fashion Sceneographer Do?

Hint: it's really freaking cool.


At the end of every fashion week, we always spend time dissecting everything from the new up-and-coming designers to watch, to the best front row outfits, to which models closed what shows. In recent years, we've also started to hear more and more buzz about the mise-en-scène of the top shows. When preparing to debut their collections, designers put a lot of thought into the architecture of the runway and seating area, curating an environment that further engages audiences in the theme of their collection. "I always feel that a fashion show should be some sort of theatrical experience," said Marc Jacobs before his most recent runway show this February, presented in an dramatic, open-concept space. Meanwhile, Rodarte sent models down a metallic runway littered with clusters of neon lights, gravel, and flowers. And who can forget Chanel - they’ve converted their runway spaces into grocery stores, airport terminals, and carousels.

To create this runway magic, designers work closely with fashion sceneographers. Sceneography has its roots in theater and pertains to everything that involves a set. From the color and material of the floor and what type of chairs the audience will sit on, to the shape and dimensions of a runway, or even props, sceneographers have a lot to work on, in order to satisfy their designer clients. But the best sceneographers don’t just complete the designer’s vision, they add an additional visual experience to a collection. Sceneographers thus often seek their own inspiration in art, literature, history, and cinema.

The landscape of sceneography is ever-changing, thanks to 21st-century technological advancements. First, new technology has allowed for more digitally advanced runway productions - more and more, we see designers involving moving image into their presentations, including short films and projection art, for example. Technology has also affected the work of sceneographers by broadcasting their sets to global audiences on social media and the Internet. Live-streams and front row Snapchat stories allow fashion shows to reach a wider audience today than ever before; thus the more theatrical a show is, the greater the audience and potential client base. As digital technology continues to grow, sceneography in fashion will be even more in-demand, breathing new life into this age-old craft.


Main Image c/o Marc Jacobs, Fall 2016

If you liked this, you might also be interested in the role of an art director.  When you're done reading that, click here to join our discussion about the evolution of fashion journalism with Glamour Magazine's Lauren Chan.
 

ABOUT THE AUTHOR
WHO: Sharan, Jr. Fashion Market Contributor at Couturesque magazine
  WHERE: Boston, U.S.  
OBSESSED WITH: Delpozo 
LISTENING TO: Heaven Sent - Zacari (feat. J-Louis)
CAN BE FOUND AT: @_sharangill


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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

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