What Does a Casting Director Do?

It could be your new dream job.

Our love for fashion is often influenced by the faces that we associate with it. Think Karlie Kloss for Topshop, Lucky Blue Smith for Tom Ford, or Kendall Jenner for Balmain. Whether it be through a campaign, editorial, or fashion show, there is something aspirational about beautiful people and clothing harmoniously coming together as one. Directly responsible for hand-picking the faces of fashion are a group of movers and shakers known as casting directors.

In brief, casting directors are liaisons between a brand and the modelling world. They are responsible for selecting models for projects, based on their client’s vision or the brand's identity. To accomplish this they will attend "go-sees," street cast or, especially in this day and age, search social media. This is where having a keen eye comes in handy. A casting director must be able to sift through many faces and be able to curate a selection of models that embody their client’s needs.

Equally as important are multitasking and people skills. Casting is a career that is largely based on connections, so building relationships with modelling agencies, photographers, and brands is a significant aspect of the work. Like any other job that is people-oriented, casting involves juggling a lot of different personalities and being able to negotiate with them. Multitasking then comes into play when simultaneously scheduling models, communicating shoot info, reading contracts, and addressing budgets. All the while, one has to stay relatively organized in the case of last minute cancellations or mishaps.

If you’re a detail-oriented, people-person and casting appeals to you, the best way to get your proverbial foot in the door is to intern. As casting tycoon Ben Sealey told WhoWhatWear, “whether it’s taking an internship or assistant position in the general field, it’s all about making the right connections and showing your value.” If an internship is not in your near future, start small. Read magazines and familiarize yourself with the names of the editors, stylists, models, and photographers. A casting director’s ability is dependent on their know-how of the industry. The more knowledgeable you are, the more prepared you will be when you eventually get your start. 


Main Image c/o DKNY Fall 2016

If you're more of an artistic mind, you might be interested in finding out more about how your favourite runway sets are designedOr if you're on a model click, you'll want to click here.  Trust us.




ABOUT THE AUTHOR
WHO: Peiyao Chen, Jr. Fashion Contributor at Couturesque magazine
WHERE: Toronto, Canada.  
OBSESSED WITH: Rachel Nguyen. 
LISTENING TO: Intoxicated - Ashley Dubose
CAN BE FOUND AT: @peiyaaao

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief