Embrace Your Natural Hair This Summer

Who run the world? Curls.

Afros and curls have long been politicized, but recent years have seen a growing movement of women embracing their natural hair once again. Curls come in all shapes and sizes, which is why it's important to understand your hair type and its unique needs. When you embrace your natural hair in all it’s curly glory, you are doing yourself a favour for so many reasons. By relinquishing your routine of going to the salon and using relaxers, you will not only save time and money, but you will keep your hair healthy. Other than that, here are some more reasons why we think you should consider going #natural.

More Natural Hair, More Natural Hair Products
There is also profit in embracing your curls. The natural hair trend has seen an increase in revenue for products such as styling moisturizers, curl creams, setting lotions, and others geared towards women with curls. With a wider recognition for the profit in the natural haircare industry, we hope to see an increasing amount of awareness for the need to have more options accessible at the drugstore level.

Options
Natural hair is more versatile and opens you up to more unique styling options. There are endless possibilities of how you can wear your natural hair without having to straighten it. If you are ever at a loss for inspiration, be inspired by the celebrity front runners for the natural hair movement: Beyoncé, Lupita Nyong'o, Zendaya, and Lineisy Montero, to name just a few. 

Spread the Positive Vibes
Big hair is beautiful! Many girls grow up being fed the message that their natural hair is not beautiful. The connotation that curly hair is unkempt, lazy, or a sign of neglectful parenting (see the criticism that Beyonce heard about Blue Ivy’s natural hair) is completely and entirely ridiculous. Luckily, we are seeing a movement in embracing natural hair not only with celebrities but with people all over the world, using social media to promote #teamnatural #naturalhairdoescare. In a society where beauty standards try to force us to fit in, embracing your curls helps spread the message that you are beautiful just as you are. While the natural hair movement predominantly involves women of colour, anyone with naturally curly hair who has felt the pressure to straighten or relax their hair should feel empowered to embrace their unique, authentic look. Trust us, you're beautiful!



Natural hair can be tricky to manage at times, what with hair care products and tips are not as readily accessible. Here are some suggestions for all-natural products to help manage, maintain and style natural hair:


Avoid Hot Tools
The more porous your hair texture (kinky hair types tend to have this characteristic), the more susceptible it is to damage from heat. Dampen your hair before adding styling products such as the Creme of Nature Argon Oil Strength & Shine Leave-in Conditioner ($6.99 at Amazon.com) to lock in moisture and define those curls. 

Moisture = Your New BFF
When shampooing, use moisturizing products and pay attention to whether or not your hair feels fried after a wash. If it does, the product is likely too harsh and you should try a milder shampoo. 

Easy Does It
If your hair feels dry and is easily broken, the products you’re using might be too harsh for your particular hair texture. Using a natural-based product, even something as simple as coconut oil, is much better for your hair than drugstore shampoo. 

For anyone with curly hair, use products that are lightweight. The heavier the product, the more it’ll weigh your hair down and start to make it look greasy. A favourite of mine and an essential in my kit as a hair artist is the Marc Anthony Curl Envy Perfect Curl Cream ($7.99 at Drugstore.com).


Main image via @mynamesdiana

Looking for more beauty inspiration?  Here are 9 fresh looks to try this springOr if you're just on a haircare spree, you can also catch our cheat sheet for keeping your locks healthy on a daily basis.




ABOUT THE AUTHOR

WHO: Alyssa, Sr. Beauty Contributor at Couturesque magazine

WHERE: Toronto, Canada.  

OBSESSED WITH: Eliza Faulkner's SS16 Collection 

LISTENING TO: Too Good- Drake ft. Rihanna

CAN BE FOUND AT: @alyssmanuel


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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief