Adidas Revives Kate Moss’s 90s Campaign

Kate Moss, Doug Abraham for Adidas Originals 2016. #MakeAdidasKateAgain.

Longtime fans of all-things-90s will be excited to hear about the revival of two of the decade's most iconic fashion figures: Adidas Gazelles and of course, it-Brit Kate Moss.  

In an effort to bring the old school Gazelle sneaker to Stan Smith level stardom, Adidas Originals have dug into their archives and revived an iconic 1993 shoot by Denzil McNeelance, featuring Kate at the tender age of nineteen.   

To give the shoot a "2016" energy, the activewear giant also enlisted collage artist Doug Abrahamson (@bessnyc4) to use mixed media splicing and digital renderings to make this itertion of the famous campaign just as inspiring as its original.

You can peep the campaign below and browse the newly relaunched Gazelles over here.

Main Image via YouTube/Adidas Originals

Purveyors of 90s style may also like our ode to the silk slip dress. Or, if grunge is more your speed, check out DKNY's Fall 2016 collection, inspired by 90s girl-bands.
WHO: Tia Elisabeth Glista, Editor in Chief at Couturesque magazine
WHERE: Toronto
CAN BE FOUND AT: @tia.elisabeth

No comments:

Post a Comment

What do you think of this article?


I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief