6 Swimwear Labels You Need to Know About

Her the Label.Win the beach this summer.

Summer '16 is fast approaching, and whether you’re planning on hitting the waves or staying put on dry land to work on your tan (just remember the SPF, guys!), you're probably on the hunt for a swimsuit.  But instead of running right on over to your usual shopping digs, why not try supporting a new brand this season? We’re obsessing over these six up-and-coming swimwear labels ATM, and by donning one of their ultra-cool designs, you’re guaranteed to attract all of the eyes at the beach this season. Intrigued? I bet you are.  Here are our favorite picks for a fresh and original take on beach-wear right now.

Her the Label
Founded by Tuyen Nguyen, Her is a Sydney based label with focus on simplicity and enhancing your natural beauty, through swimwear with classic silhouettes.

A photo posted by Her Swim (@herthelabel) on

Onia's focus is on creating timeless, minimal swimwear from high quality materials. They’re also a blogger favorite, having recently collaborated on a collection with Danielle Bernstein.

A photo posted by onia (@onia) on

Australian brand Liar is prides itself on being one of the few eco-friendly swimwear brands around. They embody the adventurous and rebellious spirit while being mindful of the planet!

A photo posted by LIAR ECO SWIMWEAR. BYRON BAY (@liar_swimwear) on

The Ones Who 
This Cali-brand is still brand new, but their clean, minimalistic swimsuits are already at the top of our shopping list. 
A photo posted by THE ONES WHO (@theoneswhoswim) on

Bower Swimwear 
Inspired by both the sea and the city, European-made Bower creates functional swimwear with a nostalgic look.

Elegant, feminine, and sensual are words that spring to mind when it comes to this French swimwear brand, who launched their first collection in 2014.

Main image c/o Her the Label

When you're done at the beach, keep cool in an easy-breezy set of co-ords.  Complete the ensemble with an equally-cool makeup look that doesn't hurt the planet by learning about our favourite ethical beauty brands.

WHO: Katarina, Sr. Fashion Market Contributor at Couturesque magazine
WHERE: Copenhagen
LISTENING TO: Controlla - Drake
CAN BE FOUND AT: @katarinajulie

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief