Alexa Chung Is Launching Her Own Brand

*Tears of joy*

British model, author, television host, and OG it-girl Alexa Chung just announced that she is finally (finally!!!) launching her own fashion line, ALEXACHUNG, according to Business Of Fashion. The brand, set to drop in May 2017, is a long time coming for the 32 year-old. After highly successful collaborations with Madewell, AG Jeans, Marks & Spencer, Superga, and Eyeko (all selling out in near record time, btw), Chung was ready to take the reigns of her own brand, "I feel as though I'm kind of prepared to do it now. If it had been any time sooner than this, I either wouldn't be responsible enough or have been able to take on this kind of feat," she tells BoF. And though money's not everything — Alexa is pretty bankable. Mulberry's sales spiked nearly 80 percent after the label christened a bag with her namesake.

The contemporary-priced ready-to-wear brand will consist of denim, daywear, eveningwear, shoes, and jewellery. "I just wanted the freedom to sort of make my own world," she said to BoF. Chung, also the co-creator of the highly addictive fashion app VILLOID, will no doubt release the brand on the consumer-inspo app too.  In the meantime, all we can do is dream up fantasies of the coolest ankle-grazing trousers, mod mini skirts, and pussy-bow blouses that we can possibly imagine.  Can May come a little sooner, please?

Appropriately, Alexa also topped our Most Read-About People in Fashion list last year.  If you're a Chung-fan, you may also want to scope her outfit from the British Fashion Awards red carpet (hint: it was a) Erdem and b) perfection). 

WHO: Autumn, Jr. Fashion Market Contributor at Couturesque magazine
WHERE: Southern Illinois, USA
OBSESSED WITH: Satin bomber jackets 
LISTENING TO: Aaron Burr, Sir - Hamilton
CAN BE FOUND AT: @autumn_breeze on VILLOID 

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief