This Is What Shooting a Coach Ad Is Like

Go behind the scenes.


Coach has been synonymous with a New York City attitude for generations, from when they were first a little-known leather goods brand, to their present day status as an emerging Ready to Wear giant.  It's only fitting then that their Fall 2016 campaign is set against an NYC backdrop, playing on the optimistic, cosmopolitan energy of the famous city and fashion destination.

The global campaign drops this August, but our friends at Coach are giving us a sneak-peek at what went on behind the scenes with it-models Rianne Van Rompaey, Dilone, Sandra Schmitt, Jing Wen, Caitie Green, and Finnlay Davis.  The gang of leggy, lively gals clearly had a blast on set - and who wouldn't when you're shooting with Steven Meisel, wearing one of the season's hottest collections?  I guess we'll be needing one of those oversize bombers to live vicariously....

  

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Imagery c/o Coach 1941

We also loved Coach's Spring/Summer 2016 collection, and you won't believe how they decorated the runway.  In other FW16 campaign news, Willow Smith's first project as the face of Chanel just dropped last week - click here to watch.
 
ABOUT THE AUTHOR
WHO: Tia Elisabeth Glista, Editor in Chief at Couturesque magazine
WHERE: Toronto
OBSESSED WITH: Bagels
LISTENING TO: twoAM - SZA
CAN BE FOUND AT: @tia.elisabeth

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief