How2Deal: Summer-Proof Makeup

Don't sweat it.

Summer is a time for days on the beach, weekends at the cottage, and cute summer dresses and jumpsuits. However, for makeup enthusiasts, it can also be a frustrating time; when it's 30ÂșC, the heat can make for a few beauty challenges.

So, to ensure longer wear, your makeup routine may need a few adjustments. It’s often thought that wearing more powder will increase wear, however powder will sweat off faster than a liquid or cream, because it easily mixes with the oils on your face. Heat-proof makeup is about wearing the appropriate products and utilizing ones enforced with water-proof technology.  Here's how to keep it fresh:

Primer

Primer is to makeup what glue is to paper. Whether you’re wearing foundation or just concealer, wearing a face primer will help keep that base on throughout the heat and humidity. This also applies to eye primer, and for anyone who deals with oily lids, it is an important step. Our favourites include the Hourglass Veil Mineral Primer ($52 at Sephora) for all skin types, and the Laura Mercier Foundation Primer in Hydrating ($43 at Sephora) for normal to dry skin. For an eye primer, we'd chose the fool-proof NARS Pro-Prime Smudgeproof Eyeshadow Base ($33 at Sephora). 


Know Your Foundations
In the hotter months, most people, myself included, prefer to reduce the amount of makeup that they wear. However, for nights out or for those who can’t go without a full face, we recommend lightweight but hard-working foundations such as the the Smashbox Studio Skin 15-Hour Wear Foundation ($48 at Sephora) for its sweat and humidity proof technology. If you prefer a powder formula, the NARS All Day Luminous Powder Foundation ($59 at Sephora) not only stays on all day but also goes the extra mile with UV protection.

When In Doubt, Gel It Out
Cream blushes tend to be longer wearing that their powder alternatives, since powder fades faster against sweat and oils. For even longer wear and a more natural look, stain blushes double as both a cheek tint and lip tint that wear all day. The MakeUpForEver HD Blush ($33 at Sephora) has a well-balanced combination of oils, waxes, and powders that help it last through all weather and on all skin types. For a sheer wash of colour, opt for the 12-hour wear of the Tarte Cheek Stain ($36 at Sephora).

Waterproof Is a Must
With all the sweating and humidity, I often find myself choosing not to wear eyeliner in the summer. But for those nights out, I find that the only way liner will stay on is if it is waterproof. For a gel-based liner, perfect for tight lining, check out the Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner ($31 at Sephora). And if wearing a wing is a regular part of your makeup routine, switch it out for the Make Up For Ever Aqua Liner Liquid Eyeliner ($28 at Sephora).

Learn to Love Liquid Lipstick
The liquid lip is not only super trendy, but also extremely practical in the summer months. With its long wear time and water-proof capability (for some products), jumping on this bandwagon makes the most sense if you would like to avoid reapplying your lip colour every half hour. The Colour Pop Ultra Matte Lips ($6 at Colourpop.com) offer a vast colour range as well as a lightweight, flexible feel that many similar products have yet to master. If you prefer a more natural look, consider wearing lip tints such as the multi-use Tarte Cheek Stain mentioned earlier.

All Set
If you’ve never understood the hype about setting sprays, you will now. A setting spray such as the Urban Decay All Nighter Long-Lasting Makeup Setting Spray ($17 at Sephora) works by slowly evaporating throughout the day to cool down your makeup, and therefore increasing its wear. Not every setting spray is appropriate for all skin types, so if you’ve got drier skin, the Make UpForEver Mist and Fix Setting Spray ($16 at Sephora) creates a sweat-proof barrier while offering hydration.

Main image via @fridacashflow

Read more: Learn the ropes of dressing to stay cool - literally - with our favourite summer outfit ideas.  Then, get some serious visual inspiration courtesy of it-girls Amandla Stenberg and Lola Leon in Stella McCartney's latest campaign film. 


~ ABOUT THE AUTHOR ~
Alyssa Manuel is our Senior Beauty Editor, as well as a mega-talented makeup and hair artist in Toronto.  Click here for a masterlist of her work with Couturesque.
 

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief