We’re Digging Stella McCartney’s POP Film

Creative cool kids take the desert.

When perennially forward-thinking designer and eco-advocate Stella McCartney launched her latest fragrance, POP, this spring, we know that it was going to be a hit.  Sure enough, it's been flying off the shelves here in North America, all while gearing up to a major European launch this July.  To mark the occasion, Stella & co. just dropped a sick new campaign video directed by Grammy-award winner Melina Matsoukas, a.k.a the woman behind most of Beyoncé's biggest videos.  It stars a host of our favourite young talent ATM (namely, Amandla Stenberg, Lola Leon, Grimes, and Kenya Kinski Jones) frolicking in the desert, driving cars, and being peak-art gals.  Oh, to be in their squad.


POP drops in 1500 locations in the UK on Wednesday, July 20th, with releases in Asia, Oceania, and South America still to come
 
Main Image via Stella McCartney/YouTube

Feeling inspired by these mega-talented #girlbosses?  Read our essay about the powerful young women reshaping the fashion industry.  Then, meet another one - Emily Wade - who is using fashion to help victims of sex trafficking in Thailand.



ABOUT THE AUTHOR
WHO: Tia Elisabeth Glista, Editor at Couturesque magazine
WHERE: Toronto
OBSESSED WITH: Sweatshirts and tulle skirts
LISTENING TO: Falling - HAIM
CAN BE FOUND AT: @tia.elisabeth

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief