ICYMI: Big News at Calvin Klein, Adidas

Petra Collins shoots for adidas originals x UO. Raf Simons + Petra Collins make the news.

Raf Simons to Helm Calvin Klein
Calvin Klein has announced that Raf Simons will be taking over as the brand’s new Chief Creative Officer. CEO Steve Shiffman explained that “not since Mr. Klein himself was at the company has it been led by one creative visionary” referring to the fact that Raf is reportedly taking all creative control of the company’s men’s and women’s runway collections as well as their jeans, furnishing, and iconic underwear divisions. Shiffman also added that “under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand,” and everything from Raf's furniture design beginnings, to his international success at his eponymous brand, make it impossible to deny that he has all the qualifications for the job. Furthermore, the Belgian fashion designer’s recent big name collaborations with the likes of Fred Perry and Adidas, in addition to his three and a half year stint as Creative Director at Dior, only add onto his own personal accomplishments as a household designer name. CK is said to be debuting their new look under Raf come Fall 2017, and we can’t wait to see what he has in store for us. Although his industrial designs tend to be heavily influenced by punk/electronic music and youth culture in general, it’s his attention to bold yet minimalist shapes and styles that remind us why he really was the perfect candidate for the role at Calvin Klein. -Rika Mpogazi.

Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ⠀ The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ⠀ The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ⠀ As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons' creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.
A photo posted by Calvin Klein (@calvinklein) on


Petra Collins Shoots Influencer-Heavy Campaign for Adidas x UO

Speaking of Calvin Klein, the brand's successful star-studded campaigns from recent seasons (think Kendall Jenner, Justin Bieber, Kate Moss, Grace Coddington, and Frank Ocean) have clearly inspired the efforts of other labels looking to make headlines with their advertising.  Adidas Originals and Urban Outiftters dropped a new campaign on Tuesday, entitled "We the Future" and shot by Rookie/feminist darling Petra Collins and starring a bevvy of Instagram's coolest young models and creatives.  The shoot celebrates a spectrum of beauty and talent, from writers, to stylists, to visual artists.  It marks another collaboration between the cult activewear brand and retailer Urban Outfitters, which officially dropped on August 1 and will get a fĂȘte of its own at a party in L.A. on Thursday, August 25.  In the event that you aren't one of the 90 lucky ticket winners (they'll be dolled out on August 20 at 10am at Space 15 Twenty, UO Melrose, and UO Santa Monica on a first-come, first-served basis), browse our favourite shots from Petra's campaign below. 
-Tia Elisabeth Glista.

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Imagery c/o Adidas

Want more news from the fashion set? Here's some: Alexa Chung is launching her own label, and Toronto Fashion Week was just cancelled.

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

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Editor in Chief