Shopping Bag: The Vetements Effect

Fans of Demna Gvasalia will love these pieces.

Out of all of the emerging brands out there right now, none are quite as notorious as Vetements, the 2014 brainchild of Demna Gvasalia.  Loved by the fashion set and celebrities alike (think Rihanna, Justin Bieber, the whole Kardashian-Jenner clan, and even CĂ©line Dion), the label is all about marrying elements of high and low, pairing luxe velvets and medieval typesets with graphic print hoodies and deconstructed denim.  This has obviously been a recipe for major success, because the looks we saw at Vetements' most recent catwalk are setting the tone for Fall/Winter 2016's biggest trends.  So whether you're looking to go full on "May the Bridges I Burn Light My Way" or are just thinking of injecting a little bit of Demna into your wardrobe, this edit will have your penchant for Vetements satisfied.


Main imagery via @vanravenstein

Vetements is also known for reworking old jeans on the runway - try our guide to shopping vintage denim right here.  Then, find out why we're also totally here for all of the new it-brands popping up at Copenhagen Fashion Week.

WHO: Tia Elisabeth Glista, Editor at Couturesque magazine
WHERE: Toronto
OBSESSED WITH: Pink satin everything
LISTENING TO: Gemini Feed - Banks
CAN BE FOUND AT: @tia.elisabeth

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief