Beauty FAQ: What Is Non-Touring?

*The most effective way to highlight.*

ICYMI, contouring is so yesterday, at least according to the OG contour queen herself. Yes, Kim KW has ditched the art of sculpting and moved on to a new beauty trend called "non-touring."
Inspired by the no-makeup makeup look, non-touring is all about creating fresh, healthy skin with subtle highlighting. Although new beauty trends pop up every season, there seems to be a shift towards achieving a more natural look and we are definitely digging it.  In the same way that the full, wispy brow has overshadowed the Instagram brow, we are starting to see less contouring and more non-touring.

To break down this new trend, we are answering a few frequently asked questions that we can help you with:

How does non-touring differ from contouring?
Despite being similar in name, non-touring is quite different from the common face sculpting technique. Contouring chisels the face to achieve a more structured look, while non-touring takes on a more natural appearance. However, both techniques utilize illuminating products to achieve youthful, glowy skin.

What about strobing vs. non-touring?
Non-touring actually borrows some of its elements from strobing. Both techniques aim to achieve dewy skin. However, non-touring omits some of the more heavy-handed techniques of strobing such as layering products in the same areas.

Where did it come from?
Like most beauty trends, the origin of non-touring can't be chalked up to just one person or brand. However, it the technique can also be seen on the faces of Giambattista Valli’s FW16 Couture runway, in addition to Victoria's Secret and Simone Rocha.

So, how do I try it?
Non-touring starts by creating a dewy complexion. Start with cleansed, exfoliated, and hydrated skin, and follow with an illuminating primer or foundation. Add subtle highlight to the high points of the face: the brow bone, top of the cheekbone, and bridge of the nose. The result should be bouncy, healthy looking skin.

What products should I try?
     The non-touring method is perfect for a busy gal because it requires very little product to achieve. Keep in mind that it is a natural look, so steer clear of high shimmer highlighters, such as powders. Opt for liquid ones such as the Josie Maran Argan Enlightenment Illuminizer ($31 at Sephora). For primer, the Juice Beauty Phyto-Pigments Illuminating Primer ($36 at is perfect for a subtle natural glow.

Main Image via @linmick

Read more: Here's how to conquer second day hair.  Or if you're on a makeup hunt, these are our top 5 brow gels of all time.

Alyssa Manuel is our Senior Beauty Editor, as well as a professional makeup and hair artist in Toronto. She is a low-key collector/hoarder of old magazines and truly does enjoy long walks on the beach. Click here for a masterlist of her work with Couturesque.

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief