Free People Cast Customers In Their New Catalog

Dior by Maria Grazia Chiuri.
Because beauty is a spectrum and we're all on it.

Free People have joined a plethora of modern consumer brands who are opting to reach customers through advertising that doesn't feature professional models.  But instead of opting for Instagram influencers with millions of followers, the brand's new beauty plug features actual FP customers (unlike literally every other "real people" campaign).

In an editorial for their November catalog, 5 Free People customers model glowing beauty looks using products from the brand's recently inaugurated, 100% cruelty-free beauty department, which currently stocks brands like RMS Beauty and Pai.

We're excited about this move towards more authentic marketing techniques that actively acknowledge customers, instead of trying to sell to them through enforcing restrictive ideas of beauty and happiness.  *Snaps for Free People.*


Images c/o Free People

Read more: Learn what serums can do for your skincare routine (hint: miracles) and then try out this easy glossy eye makeup look.

Tia Elisabeth Glista is the founding Editor in Chief of Couturesque Magazine.  She is also a textbook Taurus (ambitious, aesthetically-driven, very stubborn) who can at any given time be found listening to BANKS and looking at pictures of puppies.  Click here to follow her on Instagram. 

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief