Watch the New Travis Scott x Helmut Lang Film

Iris Law for Burberry 2017.
90s minimalism gets a reboot.

As far as brand collaborations go, 2017 is already off to a fast-paced start; from Supreme x Louis Vuitton to Bella Hadid for Chrome Hearts, designers are stepping up their game when picking partners for capsule collections.  The latest to get on board is Helmut Lang, who have admittedly flown somewhat under the radar over the last few years.  The brand known for defining iconic 90s minimalism has teamed up with hip-hop artist Travis Scott for a dynamic streetwear collection, inspired by Scott's Texas roots, that dropped this week.  Today, they also released a campaign film shot "VCR style" by Sharna Osborne.  

You can view the film below and shop the collaboration online at HelmutLang.com, TravisScott.com, and Barneys.com, as well as in stores across the United States and Europe.




Main Images via Helmut Lang
Read more: How Gen-Z took over the fashion industry this year, plus this is the best career advice we've 
received from our favourite fashion journalists.



~ ABOUT THE AUTHOR ~
Tia Elisabeth Glista is the founding Editor in Chief of Couturesque Magazine.  She is also a textbook Taurus (ambitious, aesthetically-driven, very stubborn) who can at any given time be found listening to BANKS and looking at pictures of puppies.  Click here to follow her on Instagram. 
 

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

xo,
Tia Elisabeth Glista
Editor in Chief