Proenza Schouler's Spring '17 Campaign is Here

Iris Law for Burberry 2017.
And it's really cool, as always.

We always have our eye on Proenza Schouler come campaign season; without fail, they deliver a unique or playful new take on the traditional ad format, finding particular success with video production over the last couple of seasons (see: P.S. I Love You in case you don't believe us).

To celebrate Spring 2017, Jack McCollough and Lazaro Hernandez brought the fun factor, inspired by movement and freedom (which perhaps may also refer to the recent American political climate).  Starring models Natalie Westling and Selena Forrest and shot by Zoe Ghertner, the top minds at Proenza put together an utter dream team of powerful (female!) artistic voices to create yet another unique ad for the current season.  See for yourself...   

Main Images via Proenza Schouler /
Read more: How Gen-Z took over the fashion industry this year, plus this is the best career advice we've 
received from our favourite fashion journalists.

Tia Elisabeth Glista is the founding Editor in Chief of Couturesque Magazine.  She is also a textbook Taurus (ambitious, aesthetically-driven, very stubborn) who can at any given time be found listening to BANKS and looking at pictures of puppies.  Click here to follow her on Instagram. 

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

Tia Elisabeth Glista
Editor in Chief