NikeWomen Expands Size Range Up to 22

Nike just added sizes 14-22 to their Women's fitness range.
Getting with the times.

Sportswear giant Nike have just stepped into the plus-size sportswear market, announcing on Friday that they will now sell a range for women who fit in 1X-3X sizes, which roughly translates to sizes 14-22.

This new move finally acknowledges that in reality, the desire to work out and play sports has no size attached to it.  So far, consumers agree too; Instagram user @alrj91_72 left a comment that read: "So glad you have plus size clothing now, it's nice to be able to feel good as we train," with @rosyhannakate adding "Nike is fashionable and people will feel less out of place in the gym etc if they have something to wear which isn't so different from the usual gym wear you see." There have however been some complaints that with bra sizes only going up to size 38, the available options don't accurately reflect the bust size of many women who usually fall under the 'plus-size' label.

We're happy to see Nike upping the ante with their empowering recent campaigns, recently tapping the badass Serena Williams for a film about equality in sport as well.



Main Images via @NikeWomen

Read more: Peep Raf Simon's debut runway show for Calvin Klein, then check out Helmut Lang's latest 90s inspired collaboration.



~ ABOUT THE AUTHOR ~
Tia Elisabeth Glista is the founding Editor in Chief of Couturesque Magazine.  She is also a textbook Taurus (ambitious, aesthetically-driven, very stubborn) who can at any given time be found listening to BANKS and looking at pictures of puppies.  Click here to follow her on Instagram. 
 

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I founded Couturesque Magazine when I was 15 years old because like many of my peers, I felt ignored and talked down to by all of the other teen fashion publications out there. I figured that at the end of the day, the people who knew the most about my generation, were the people who belonged to it. The fashion industry is becoming increasingly dependent on the creativity of younger voices who challenge the status quo and make us rethink what we wear and why we wear it. And that is exactly what Couturesque set out to celebrate - authenticity, intelligence, originality, and diversity... in other words, what makes Gen-Z tick. Fast-forward to 2016 and we now have a staff of more than a dozen fashion distruptors contributing to our daily content from all around the globe, 100K+ readers following us from Toronto to New York, to London, Copenhagen, Berlin, Tokyo, and Tel Aviv, and a plethora of big-wig industry fans and collaborators. But what matters to us the most is the responsibility that our publication has to make a positive impact in the lives of those who come across it - we stand against retouching our photoshoots and we stand for sharing the beautiful, individual, complex voices of everyone, especially those who feel marginalized by mainstream fashion media. We hope that you love our site as much as we do and that you take the time to follow us (Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat / YouTube) throughout our journey to make fashion accessible to the powerful young adults of today.

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Tia Elisabeth Glista
Editor in Chief