They're known for their work in front of the camera, but lately many major models are taking their turns behind the lens - Kendall Jenner, Bella and Gigi Hadid most notably. Kendall's work has been published numerous times now in LOVE Magazine (she shot a 17 cover edition for the UK mag). Bella shot her first major editorial for W Magazine in October.
Gigi has also had her own special edition glossy, for V Magazine, of nothing but her Polaroid images on top of shooting the campaign for bf Zayn Malik's new collab with Versus Versace (co-starring Adwoa Aboah).
But am I the only one who feels like what seems to be a hobby for both Jenner and Hadid only turned into a profitable side hustle - in large part - because of their successes as a models?? Xenia, our Fashion Features Editor, just wrote an excellent article (live now on the site) about fashion's unfair, yet not surprising, obsession with celebrity offspring, and that obsession plays heavily into this new and growing trend. I see them get major deals while I also see and know many talented full-time, dedicated photographers struggle and grind to just survive (let alone thrive).
But then I see people like Petra Collins who has taken turns on both sides of the lens, but is widely known and praised for her photography, or Sports Illustrated model and supermodel scion Sailor Brinkley-Cook, who is currently studying photography at the New School, putting serious dedication and time into honing her craft, landing photography gigs with SI and Boohoo US while also selectively choosing modeling jobs for editorials and campaigns. It's hard to ask all of those "Is it fair?" questions about people who, yes won the genetic lottery but, work very extremely hard at their craft.
But what are your thoughts on this growing trend? Is it really fair to career photographers?
main image: W Magazine