BEING A DIGITAL FASHION EDITOR COULD BE YOUR DREAM JOB
Do you like reading up on the latest fashion news, surfing street style blogs to see what the likes of Susie Lau and Miroslava Duma are wearing, or chatting about pop culture? If so, you might want to consider a career as a Digital Editor. The new powerhouse position at fashion magazines can only be held by the most efficient, creative, and organized among us, and that's exactly what Chrissy Rutherford (@chrissyford) brings to the table as the curator of all things web-related for Harper's Bazaar. We caught up with Chrissy in the midst of Coachella to discuss her exciting job.
TIA: Hey, how are you? What are you working on right now?
My fashion director and I have planned a trip to Los Angeles to work on some original features with style influencers on the West Coast. We’re very excited about it, and are in the final stages of planning everything with our producer. We’ll also be making a pitstop at Coachella.
TIA: What does your role as Digital Editor for Harper's Bazaar entail?
I work on all things digital for Harper’s Bazaar, which includes, but is not limited to, models features, creating shopping stories about the latest trends, fun celebrity style roundups, attending industry events and running the magazine’s Instagram account.
TIA: What does an average day look like?
When I wake up the first thing I do is check the news—I have fashion on the brain 24/7 so I make sure to at least skim headlines to know what else is going on in the world. Then I check the photo agencies for party pictures from the night before that I want to cover on the site. I’ll select all the photos I want and put in a request to my photo editor before I get dressed and head into the office. It takes me about 30 minutes to get ready. Once I’m at my desk I’ll write up the party and build the gallery, then check our edit calendar for the stories that I have slated to go up that day. I’m usually juggling multiple stories at a time. So, I go through all the retail sites if I’m working on a shopping feature, or spend a lot of time browsing through photo agencies if I’m looking for photos to illustrate a trend story. I Instagram from our account 4 times a day. I often have events after work— if it’s something fancy, hopefully I have enough time to go home and change, but sometimes I just do it at the office. There’s nights where I make 2-3 party stops before heading back home, and get ready to do it all over again the next day.
TIA: How do you manage that kind of schedule?
It can feel like a 24-hour job sometimes. If Beyoncé announces on a Sunday night that she’s pregnant, you better believe we’re going to post about it as soon as we know. Luckily, I work with the best digital team in the world (or so I like to believe!) and we all pitch in and share the work. TIA: Where do you get inspiration and story ideas?
A lot of my inspiration comes from social media—especially Instagram. I’ll often start to notice trends from my feed—or I’ll see a particular person that keeps popping up who seems really cool and under the radar. TIA: What is the most rewarding part of the job?
Knowing that I’m doing exactly what I was meant to do in life. TIA: Landing your dream job didn't happen overnight, though. How did you get to where you are now?
I had previously worked with my current boss, Joyann King, at InStyle.com, and then she left to head up the digital department at Bazaar. About a year later, she asked me to freelance for a few months. Now, almost 4 years later and I’m still there!
TIA: Did anyone inspire or mentor you along the way?
My boss! TIA: Looking back on the early stages of career, what would you tell your younger self if you could?
There’s nothing that I would change about how I went about my career—I think everything happened for a reason. I had a dream, and I stuck with it, and never settled even when things were kind of tough. I knew that I would eventually find my footing.
TIA: What interesting people have you had the opportunity to meet?
I’ve gotten to meet so many exciting people through my job, it’s definitely one of the perks! I’ve always loved models so highlights have been interviewing Naomi Campbell (and almost getting crushed in a stampede while doing so), Carolyn Murphy, Jessica Hart (who I once did a skateboard lesson with—that was fun!)...