• Peiyao


Fact: Couturesque is both run and read by children of the Internet. Our staff of dynamic and curious creatives from all around the world work hard to bring you their best content each and everyday. But our team isn't only dependent on the work of writers - we also look to social media to keep our followers inspired, engaged, and informed. It's an important job that falls to none other than Anna McAlpine, our new Social Media Director who took the reigns of our Instagram and Pinterest accounts earlier this year. We caught up with Anna to chat about all things #Internet and #fashun, and things got pretty deep. Read on... Peiyao: What does your job as Social Media Director entail? As Social Media Director, I am responsible for sourcing and posting content on Couturesque’s Instagram and Pinterest pages. Peiyao: What do you enjoy most about social media? I think that the sheer scope of social media is immensely powerful. Amazing things can (and have) come out of connecting like-minded individuals on this sort of scale. Peiyao: Which social media platform do you peruse most often? I definitely spend the most time on Instagram. I also really enjoy using Tumblr as a tool to create a bit of a personal mood board that I can look to for inspiration. Peiyao: What are your three must-follow Instagram accounts? They change constantly, but right now my top three would have to be @c__l__o, @hautebasics, and @lisasaysgah. Peiyao: Are you an avid filter-er or do you keep your photos natural? Sometimes I’ll just adjust the exposure or contrast levels, but I don’t use filters often. I definitely prefer images with a natural feel. Peiyao: Based on their feed, who on Instagram would you love to befriend? I would love to go shopping with Aleali May (@alealimay). I really appreciate her ability to transition from an elegant Stella McCartney look one day to head-to-toe FourTwoFour denim the next. She hasn’t boxed herself into styling exclusively for a single demographic or gender and I love that kind of versatility. Peiyao: Staying up-to-date with fashion can sometimes feel like a job on its own, what do you use to stay in the know? For immediate videos and images, I use Instagram and Snapchat the most. I want to be able to provide Couturesque’s followers with images of shows immediately after they happen and instantaneous forms of media are absolutely necessary to achieve that. In terms of fashion news and editorial content, I think that it’s important to take the time to check multiple sources so that you’re getting more than one viewpoint on a given topic, but Couturesque has been one of my go-to’s, even since before I worked here. Just last week, I read two pieces on the same topic – one by Couturesque and one by a considerably larger publication – and I genuinely found Couturesque’s to be much more informative. Peiyao: Fashion figures are becoming more prevalent in the world of social media; take Olivier Rousteing or Eva Chen, for example. With social media and fashion now closely intertwined, what do you think the future of fashion will look like? Both the speed and scope of social media have definitely increased the speed and scope of fashion. Consumers no longer have to wait for their September Vogue to see fall collections, they can see them literally as they are being presented via Snapchat or another platform. This massive sharing of fashion by consumers, among consumers has created more room for interpretation. We now get to see how thousands of people wear a given product or trend in their everyday lives, not just how a handful of massive publications think it ought to be worn. There is no doubt that we have a hit major turning point in the fashion industry and it is really interesting to see how designers are adapting to the new climate that social media has created. Moving forward, I think we will see more designers try to keep up by adopting the recently announced business models of brands like Burberry and Tom Ford. I also hope that we will see young designers reach success quickly and with more ease by effectively utilizing social media. Peiyao: In general, do you think this impact has been negative or positive? I think social media has really put a lot of power and influence into the hands of people who know how to use it best, which can be a good or bad thing. For newer designers with smaller budgets, it’s free advertising and market research all in one convenient space, which is something we’ve never seen before. For consumers, it’s a very democratic system. You don’t need to be anywhere near Europe for London Fashion week to feel as if you had a front row seat at every show. Finances, geography, and social status have less and less to do with being ‘in the know,’ which I see as positive. I do however think we need to be careful about how much attention we give to social media ‘celebrities’ whose chief talent is looking good on the Internet. I don’t like the idea of that vapid celebrity element of the industry distracting people from those who are genuinely working really hard.

Follow Anna here.

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