• Alyssa


ICYMI, contouring is so yesterday, at least according to the OG contour queen herself. Yes, Kim KW has ditched the art of sculpting and moved on to a new beauty trend called "non-touring."

Inspired by the no-makeup makeup look, non-touring is all about creating fresh, healthy skin with subtle highlighting. Although new beauty trends pop up every season, there seems to be a shift towards achieving a more natural look and we are definitely digging it. In the same way that the full, wispy brow has overshadowed the Instagram brow, we are starting to see less contouring and more non-touring.

To break down this new trend, we are answering a few frequently asked questions that we can help you with:

How does non-touring differ from contouring?

Despite being similar in name, non-touring is quite different from the common face sculpting technique. Contouring chisels the face to achieve a more structured look, while non-touring takes on a more natural appearance. However, both techniques utilize illuminating products to achieve youthful, glowy skin. What about strobing vs. non-touring? Non-touring actually borrows some of its elements from strobing. Both techniques aim to achieve dewy skin. However, non-touring omits some of the more heavy-handed techniques of strobing such as layering products in the same areas. Where did it come from? Like most beauty trends, the origin of non-touring can't be chalked up to just one person or brand. However, it the technique can also be seen on the faces of Giambattista Valli’s FW16 Couture runway, in addition to Victoria's Secret and Simone Rocha. So, how do I try it? Non-touring starts by creating a dewy complexion. Start with cleansed, exfoliated, and hydrated skin, and follow with an illuminating primer or foundation. Add subtle highlight to the high points of the face: the brow bone, top of the cheekbone, and bridge of the nose. The result should be bouncy, healthy looking skin. What products should I try? The non-touring method is perfect for a busy gal because it requires very little product to achieve. Keep in mind that it is a natural look, so steer clear of high shimmer highlighters, such as powders. Opt for liquid ones such as the Josie Maran Argan Enlightenment Illuminizer ($31 at Sephora). For primer, the Juice Beauty Phyto-Pigments Illuminating Primer ($36 at JuiceBeauty.com) is perfect for a subtle natural glow.

Main image via @linmick.

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