• Tia


Coach may be a historic brand when it comes to leather goods and accessories, but in the Ready-to-Wear game, they're still just adolescents. In fact, it's hard to believe that Fall 2017 only marks Coach's fourth official runway show at New York Fashion Week, since the brand's new line of high fashion apparel has become seriously coveted over the past few years. Their cred as the bag your mom carries has translated into a reputation of craftsmanship and NYC-inspired luxury in all spheres of the fashion arena, and Fall 2017 was a natural continuation of this trend. With supporters like Selena Gomez (their new brand ambassador), Tavi Gevinson, Selah Marley, Irene Kim, Drew Barrymore, and Sarah Snyder in the front row, the show went off without a hitch. Creative Director Stuart Vevers is perennially inspired by the juxtaposition between town and country at play in Coach's brand DNA. This season was no different, as exemplified by the repetition of moto jackets, prairie dresses, and saddle bags. Proportions seemed to be slightly more exaggerated than in previous collections from the brand, which may have been Coach's answer to the recent 80s mania at large in the fashion industry. Other than the oversized feature however, the collection's seamless repetition of the brand's most common motifs did prompt the question of whether Coach is - dare we say - becoming monotonous? For a major commercial brand stepping into the high fashion space, it is worth asking if their intention is to conform to a more commercially accessible, and therefore unchanging, aesthetic, or if they will be willing to take risks and become more experimental as the brand gains more confidence in future seasons. As big fans of Coach, we're hoping that next season, we'll see something more adventurous than an oversized jacket (even if that oversized jacket is as cute as the ones we saw on the catwalk yesterday).

Images c/o Coach


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