A creative renaissance is taking place in Italy, and it is important to pay attention. High-quality, fine craft, luxury, artistry; these are all terms applicable to the tradition of Italian fashion. The Fontana Sisters, Emilio Pucci, Roberto Capucci, Giorgio Armani and Gianni Versace were all groundbreakers in the manifestation and globalization of the reputation of Italian design and craftsmanship. Casual, yet refined elegance is the core of the Italian sense of fashion, of course with the prerequisite of good quality creations, and it stands as an opposition to the more formal traditions of Parisian fashion.
Italy has had a huge influence on the history of fashion, so why is a revival of Italian design happening now? The roots are buried deep beyond the fashion industry itself. Italy is in the process of recovery from the recession, and for the first time in eight years, the country is showing signs of economic improvement. Tourism is increasing and the culture is flourishing, and as a result, Italy is gaining momentum in creativity and passion, sparking the fashion industry into a revival of originality and talent. There has been a change of atmosphere in Milan, where talent and creativity bloom with a renewed sense of purpose, and Milan Fashion Week is being embraced by a soulful city, seemingly eager and ready to reclaim its importance as a fashion capital. The established names are revitalizing, while making sure the new voices are being heard. More and more young talents from the Italian creative sphere are making names for themselves in the industry, and we’ve got the deets on the ones to keep an eye on.
Giorgia Tordini, Creative director and co-founder at The Attico
Gilda Ambrosio, Designer and co-founder at The Attico
Eleonora Carisi, Blogger at JouJouVilleroy
Vittoria Cerciello, Stylist and fashion director at Office magazine
Vito Fernicola, Photographer
Giovanna Battaglia, Fashion editor at W Magazine and Vogue Japan