• Ian


Proenza Schouler, one of New York Fashion Week’s most acclaimed shows, has left the American fashion capital. Next season, the label will be presenting in Paris where Creative Directors Jack McCollough and Lazaro Hernandez have opted for a business model that aligns their ready-to-wear collections with the haute couture calendar, when they will present pre and main seasons. Such an adjustment is similar to the one Vetements recently took.

For Fall 2017, their farewell New York collection, they did that exactly. Since the protests that have struck the US due to Trump’s controversies, both designers wanted to depict the strength that emerges from New Yorkers. By simply looking at their proposals, you can get a glimpse of a strong, aggressive theme. The constant rough-looking textures gave a sense of people in action. Aside from that, the clothes were also just super cool. The Proenza logo appeared horizontally in jackets, oversized coats, and outerwear in general – something conspicuous and never done by the brand before! Huge handbags made of shiny material also added in that touch of strength. We can already see this as inspiration for our fall wardrobes.

Images c/o Proenza Schouler/Imaxtree


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