Makeup artistry has never been a more intriguing career; thanks to social media and beauty vlogging, the curtain has been pulled back on one of the fashion industry's most unsung heroes. While everyone knows their Wendy Rowe's and Pat McGrath's, there are hundreds of underrated creatives hustling and making a name for themselves backstage, on set, and - thankfully for us - on Instagram. Whether you're seeking inspiration for your own eye-catching makeup routine or want to follow in their career footsteps, these makeup artists will soon become your favourites to follow, stat.
Is Won Joy Eon the Pat McGrath of Korea? She's certainly getting there, with a list of clients like W, Vogue, Elle Girl and more on her resumé, plus a slew of model fans. She uses makeup in new and different ways that you may not have seen before.
This British makeup artist's work is usually pastel, sometimes grotesque, but always inspiring. Her feed is a well-curated mix of inspiration images and works in progress. Crystabel's use of lines and body parts also sets her outside of the 'box.'
You might have seen her work on Kendall Jenner for her #MyCalvins campaign, but Miranda thrives when she's creating colourful, innovative looks for the runway - think graphic chevrons for Matty Bovan at London Fashion Week.
As a rule of thumb, anyone who has worked with fka Twigs has our approval. Daniel Sallstrom's approach is definitely avant-garde, or at the very least transformative, and he's created magnificent looks for many of our favourite celebrities and magazines.
Estée Lauder's new Global Beauty Director first made a name for herself on YouTube, where she created beauty looks based off of the "French girl" aesthetic. Moving into more editorial work, Violette's signature features are her use of pink, experimenting with avant-garde eyebrows, and always making something fun and sweet.