INSIDE VIRGIL ABLOH'S COLLABORATION WITH NIKE

August 28, 2017

The fashion world loves collaborations - that's no secret, but it can sometimes be hard to keep them fresh.  That's not a problem for Nike, however, as they've enlisted visionary designer and Off-White founder Virgil Abloh for their latest design project, "The Ten."

 

Reimagining ten iconic Nike silhouettes, Abloh took apart the famous sneakers with X-acto knives and Sharpies to make them his own, playing on concepts of architecture, sculpture, DIY, and imagination.  It also harkens back to his youth growing up in Illinois, where Abloh says that he and his friends "were enamored with Air Jordans" and even sketched their own shoe ideas and mailed them to Nike.  

 

According to the sportswear brand, the collection is divided into two themes - Revealing (includes Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid) and Ghosting (includes Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97).  The overarching ethos however is one that aims to inspire innovation among fans of the brand. "Yes, we're making a desired product, but by making a trip to your local store, and using tools you have at home, you could also make this shoe,” says Abloh.  (Queue the Just do it slogan.)

 

The collection launch will happen this fall at "Nike Off-Campus" presentations in New York (September 6-8 at 23 Wall St.) and London (September 14-17 at various East London sites) and will also be available for pre-release at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30), before being officially launched online and in stores in November 2017.

 

Images c/o Nike

 

 

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